No matter the length of time you’ve been in business you’ve most likely heard the term ‘digital marketing’ being thrown around as something you need to prioritise.
Digital marketing is more than the occasional social media post (although these are important). It’s any promotion of your brand that connects you with potential customers by using the internet and other forms of digital communication.
Some examples of digital marketing include:
- Your business’ website
- Search engine optimisation (SEO)
- Registering as a Google Business
- Paying for Google Ads
- Email marketing campaigns
- Content marketing
By utilising these different marketing avenues (and more) you can raise awareness of your brand’s offerings, assert your brand’s credibility and ultimately increase your sales.
With this wide range of options, you may be unsure where to start or focus your energy.
That’s why we are big fans of the PoweringOn Digital Assessment, designed to help you take stock of how your business is performing in a range of digital marketing categories.
Simply answer a few quick questions about your current implementation of digital tools and resources. Questions include:
How important is your domain name to your business?
When was the last review of your website?
When someone searches for your type of business, how well do you rank in the results?
Once you have completed the assessment you will be given a Digital Action Plan. This includes your simple, targeted and personalised recommendations based on the answers you give. You also receive the resources and tools needed to move toward each recommendation.
Need help implementing your Digital Action Plan? Easy!
Book a session (available fortnightly) with our Digital Navigator and you’ll walk away understanding your customised action plan and feel confident in your next digital marketing steps.
Get started with your digital marketing and take the PoweringOn Digital Assessment today.